During the later part of the 1990’s when one hears the term Customer Relationship Management, what comes to mind is a neat stack of index cards placed strategically near a telephone-cum-answering machine. Such systems proved an ineffective way of enhancing your relationship with the customer, resulting to poor customer retention and a much slower pace for customer acquisition. The result - less profitability and business success as having a less sound customer relationship would greatly affect the bottom line.

Visionaries in the software industry like Ron Bongo have dramatically changed all that. The rapid development of Customer Relationship Management of CRM software allowed businesses to better manage their relationships with their customers through a more reliable system of processes and procedures that has effectively and efficiently simplified customer interaction with the business. These systems can go way beyond the capabilities of index files of old resulting to better customer service which can eventually be translated into increase in profits.

However, a successful integration of CRM into the business does not simply employ installing the software then letting it do its thing on its own. As changes in the business environment continue to be a constantly evolving scenario, it is only but natural for the CRM software to evolve with the business to be able to adapt to its needs and the needs of its customers. Technology is not a solution in itself, particularly in the case of CRM, but it should be harnessed as part of the concerted plan of effort rendered by management as the business encounter more challenges and additional objectives. This streamlining of CRM technology through an open source approach is what integrators like Ron Bongo utilize to help companies tailor their system from the ground up -making it more worthwhile and more profitable for all.

Without open source applications, businesses wanting to harness the power of CRM would be left with a very short list of un-customizable software choices and would eventually end up failing to integrate the software into their existing business system. Thanks to developers such as Ron Bongo, open source applications for CRM purposes have proliferated making it easier for new companies or business to develop a system that can fit their own - at a considerably lower expense than what large software companies are offering.